TEACH.org
Project Title
For support of a Public Service Announcement (PSA) campaign to elevate the teaching profession
Date
Sep. 10, 2020
Duration
12 months
Description
Research confirms that teachers are the most important in-school factor determining student success. But, many school districts across the country struggle to fill all their vacancies with qualified teachers. This shortage of quality teachers is due in large part to declining interest in the profession, particularly over the last decade, as evidenced by declining enrollments in teacher preparation programs. The COVID-19 pandemic has exacerbated these outcomes as one in five teachers are considering early retirement or switching career, according to one recent poll. TEACH.org (TEACH) aims to address this loss through their partnership with the P-16 system to rebrand the teaching profession and modernize recruitment to attract the next generation of talented, diverse educators who will lead our schools in the 21st century. Through support from the Corporation, TEACH will launch a Public Service Announcement campaign nationwide that will both enhance the image of teachers and encourage young people, people of color and career changers to consider teaching.