NAACP Empowerment Programs
Project Title
For support of a nonpartisan radio and digital advertising campaign to increase civic engagement in rural communities
Date
Sep. 10, 2020
Duration
12 months
Description
In 2016, voter turnout decreased among numerous demographic groups, including in the Black community. In addition to facing numerous systemic barriers to the franchise, such as purges from voting rolls, inaccessible polling sites, and restrictive voter identification laws, research has shown that many Black Americans do not feel adequately engaged by political campaigns and even distrust the efficacy of the electoral process. Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is one of the most widely recognized membership-based civil rights organizations in the United States. With more than 2.4 million members, activists, and advocates who can be mobilized online and on the ground in every state, the NAACP works to secure and advance full equality of rights without discrimination and marginalization based on race. With Corporation support, NAACP Empowerment Programs, Inc.will amplify nonpartisan digital and radio-based messaging to mobilize low- and moderate-propensity Black voters around the electoral process and spotlight their political influence.